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L-Soft, incorporated in 1994, is a leading provider of email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft focuses on providing robust, reliable, flexible and scalable software for the global marketplace.
Today, thousands of worldwide customers from Internet, media, business, government, education, non-profit and other sectors rely on L-Soft's solutions for their permission-based email initiatives. L-Soft's flagship product, LISTSERV®, celebrates its 22nd anniversary in 2008. LISTSERV was the first product of its kind, launching the email list communication industry in 1986 and setting the industry standard ever since. Today, LISTSERV has more than 100 million list subscriptions.
L-Soft provides enterprise software and targets two primary markets:
- The traditional electronic mailing list market: This market began to emerge in 1994 as the Internet opened up for corporations. Customers in this segment need reliable solutions for customer newsletters, discussion groups and announcement lists. L-Soft's LISTSERV email list management software is a top-notch solution for managing all types of email list communication initiatives.
- The opt-in email marketing segment: This focus arose as businesses have started to incorporate permission-based email marketing into their online customer communication strategies. Opt-in email marketing campaigns can enhance customer relations, increase customer loyalty and build branding. Email is a great channel for last-minute offers, specials and reminders. L-Soft develops and sells LISTSERV Maestro software for companies to manage and track their opt-in email marketing campaigns with a powerful and flexible solution.
Seth Godin, the expert who coined the phrase "permission marketing", has stated: "Without LISTSERV, email marketing never would have gotten off the ground."
The market for email communication continues to grow and there are hundreds of players nowadays. A majority of the players are hosting service providers that focus on local markets; many fewer are truly able to offer customer organizations the choice of software or hosting solutions. L-Soft recommends the best solution to meet each customer's specific needs: licensed software or hosted services. In addition, L-Soft differentiates itself from competitors by being an international company providing standard software, software that customers can adjust to the local use as needed.
L-Soft has created a global LISTSERV community of organizations that use our solutions. We donate occasionally our software or services to organizations around the world to help them implement mission-critical email lists that would not have otherwise been possible because of funding and resource constraints. L-Soft also offers NetPals, free email lists for the international school community. Our LISTSERV Lite Free Edition is available for hobby-based email list use.
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LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.
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